The rise of e-cigarettes or ‘vaping’ is to be welcomed as studies have shown that the risks of consuming nicotine by inhaling vapours produced by an e-cigarette are much lower than those associated with inhaling the smoke produced by burning tobacco. It was the desire to wean his two sons off smoking that encouraged Didier Martzel to begin his research into e-cigarettes in 2005 and register his first patent for a ‘cigarette substitute’ during that year. Three years were necessary to set up Gaïatrend’s foundation, followed by the launch of its first e-liquid brand named Alfaliquid in 2010, under the aegis of his eldest son, Olivier.
Webcode:
To read an article from the print magazine online, please enter the web code below, which can be found in the magazine under the article.
