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Publications on european-business

From moulds to co-designs

Covering a larger part of the value chain in their industry may enable manufacturers to expand their market position and add value to their products. A good example of this strategy is given by Georges PERNOUD SAS. The French family enterprise is a successful mould maker, with automotive and construction customers across Europe and North America. Now the company wants to start co-designing activities in partnership with its customers to develop from a manufacturer into a solution provider.