Consumer behaviour has changed in recent years. People are much more aware of the products they use and their contents. Baby products, for instance, are constantly monitored and have to meet ever more stringent standards and regulations. GEWO GmbH with headquarters in Baden-Baden in the west of Germany has been producing baby care products for many decades. The company has become number three in the market due to its consistently high product quality and exceptional expertise when it comes to the development, production and packaging of cosmetic products for sensitive and demanding skin.