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Harvey Norman Trading d.o.o.

Publications on european-business

Balancing virtual and real

Retailing has been altered by the advent of the Internet like few other industries. E-commerce opens new markets to the consumer, often with a product palette and prices that are hard to beat. Residents of one-horse towns are no longer forced to travel great distances to find what they are looking for, and there is not the risk of wasting time with the journey only to discover that store does not have the desired product. Harvey Norman, a multinational retailer, is learning to bridge the gap between physical retail outlets and an online presence. The company, with locations throughout the Asia-Pacific region, aims to gain market share in Europe.