Despite all opposing trends in the food sector, bread, rolls and cereal are still going strong in the consumer market – in particular so when organic grains are involved. Helsinki Mills Ltd, the largest milling company and processor of organic grains in Finland, has been focusing on new trends such as organic and gluten-free oats in order to meet the demands of consumers in Finland and beyond. Today, tradition and innovation go hand in hand for the grain specialist, who uses grains grown and harvested in Finland. Its products are currently sold to 38 countries.