IamProgrez

Think of your (potential) employees as superheroes, suggests Linda Frietman. Her company IamProgrez, based in the Netherlands, has developed a unique approach to help organisations find the employees best suited to their business culture by gamifying the recruitment process. European Business spoke with Ms. Frietman about her outside-the-box idea, the challenges the European labor market will face in the near future and the most striking Bat Signal a company can display to find the best superheroes out there.