Packaging incorporates many functions. It has become established as a means of communication with the customer and has an impact on consumer buying behaviour. Overall, it has become itself a sales promotion tool that should not be overlooked by industry. Against this background, the Italian packaging specialist I.C.S. Bertagnin Srl has managed to boost its business on the basis of its integrated packaging solutions. The family company develops creative packaging solutions and is able to offer the complete production process from initial idea to final delivery at its Italian premises.