We live in the information age. The internet has given anyone and everyone a platform to sound off about absolutely anything. Word of mouth is no longer confi ned to someone’s neighbours and close friends; it is a global phenomenon and everyone is an expert. Knowing what is being said about a company’s brand, organizational management, products or services is vital to their success. Favourable reviews can be promoted to create a positive buzz and criticism can be countered and remedied. Media intelligence is the name given to monitoring communications media for pertinent chatter and one of its leading proponents is Infomedia Huset A/S in Denmark.