Salty, sweet, bitter, sour and umami – these are the five traditional tastes our taste buds respond to. Each one has a specific function: Some are appetizing, others are aversive, and two great tastes sometimes do not taste great together. innotaste GmbH in Krefeld specializes in natural flavours and is a much sought-after supplier of the food and beverage industry. The company is the food brand of the C.H.Erbslöh group, a family-owned specialties distribution company in the fifth generation. Since the beginning, innotaste has followed a distinct vision: to focus on carefully selected products and partners.