Intersport, the world’s leading sporting goods retailer, is known for merchandise produced by a wide selection of reputable brands for the most popular sports. In 1997, Cisalfa Sport and other retailers established Intersport Italia S.p.A., a cooperation of several retailers that has continued Intersport’s tradition of excellence and increased its visibility in the Italian market. Through partnerships with tried-and-true brands such as Nike and Adidas, as well as the development of its own private labels, the Bologna-based Intersport Italia is making waves for its unique and collaborative business model.
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