Kao Chemicals GmbH

Its mission is summarized in two words: Yoki-Monozukuri. In Japanese, Yoki means ‘good’ or ‘excellent’, and Monozukuri stands for ‘development and manufacturing of products’. Tokyobased Kao Corporation is committed to providing products of excellent value, not only for consumer satisfaction, but for the wholehearted satisfaction and enrichment of the lives of people globally. European Business spoke to Herbert Tripp, President and CEO of Kao Chemicals GmbH, one of four production plants of Kao Chemicals Europe, about the group’s people-centered philosophy and how it is being implemented within the company.