High-quality clothing at a low price is the basic concept for a business model that has led to one of the greatest retailer success stories in Germany. KiK Textilien und Non-Food GmbH is the pioneer in the area of discount clothing, having more than 3,200 branches in Europe. 241 of them are located in the Czech Republic and Slovakia, and are managed by KiK textil a Non Food spol. s r.o. based in Prague. Within a few years, the company has launched the discount clothing concept successfully in the two countries.