Kuchenmeister GmbH

German industrial baked goods manufacturer Kuchenmeister GmbH, pays more than mere lip service to the issue of sustainability. The traditional cake maker believes it is possible to have your cake and eat it if you place sustainable practices high enough on your list of priorities. European Business talked to Managing Director Marketing and Sales Oliver Lahode about how Kuchenmeister is translating its commitment to sustainability into actionable strategies and its approach to the current dietary backlash against sugar and sweet treats. He describes a company that isn’t afraid to take a new look at tradition.