La Société Française de Cosmétiques (SFC)

The beauty industry has always been highly competitive, but in recent years, the rules of the game have changed. In the past, products were often marketed on the basis of emotion, brands and consumers have evolved. Today, an increasingly knowledgeable and discerning consumer base is fuelling a boom in natural and organic products. In this crowded market, Société Française de Cosmétiques (SFC) Bernard Cassière brand is a pioneer when it comes to skin care products inspired by nature.