The beauty business is all about helping people to feel better about themselves. New make-up, or a skin or hair care product can help lift people and raise their self-esteem. L’Oréal Nederland B.V., a subsidiary of the global L’Oréal Group, fulfils its customers’ needs, both through its vast product range and its engagement in technological developments and social issues which are important to end-users and also impact their purchasing decisions.
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