Perfumes have been around since the earliest civilizations. A combination of essential oils, compounds and solvents, they are not only meant to provide a nice smell to a person, object or living space. The right perfume can give a person’s style – and personality – an added boost. Over the past ten years, some 450 fragrances have been launched per year. MÄURER & WIRTZ GmbH & Co. KG has been operating in this competitive market for around 160 years. Managing Director Thomas Seeger-Helbach knows that perfumes need to combine many different aspects to be successful in the long run.