Green credentials are increasingly important in a world in which consumers are more aware than ever of the environmental impact of human activity and the effect it has on both human health and the health of the planet we live on. As people wake up to the true cost of cheap food, pressure is growing on the agricultural sector to clean up its act. For French agricultural recycling equipment manufacturer MENART Sprl, this trend means increased investment in the practical alternatives it offers to cut down waste and improve recycling in large scale agricultural practices.