It is hard to imagine that anyone is still unaware of digital transformation. Even the most technically challenged of us owns a smartphone, or at least knows what such a device is capable of. While digitalization offers fantastic opportunities within the business world, most companies need the advice of specialists to leverage them effectively. The choice of digital advisory firms is vast, however, so how can companies identify the one that can best help them? The Mirum Agency, a global digital advisory network, is a leader in the field. European Business spoke to its COO and Founder, Dave Wallace, who has some clear tips for businesses looking to engage professional support for digital transformation.