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Publications on european-business
Interview with Colin Weir, CEO of Moroku

The true potential of banking? This is about gamifying the digital experience

What does gaming have in common with banking? Not much – yet. Australian tech company Moroku is about to tackle the question and turn banking into a fun experience. How banks and clients alike can profit from Moroku’s strategy of gamification, why saving was not of interest to our caveman ancestors and what Clash of Clans has to do with real life: CEO Colin Weir explained that and more in an interview with European Business.