Around the world, rice is one of the most important crops. Especially in Asian countries it is a staple and therefore the nutritional basis for a big part of the world population. As a matter of fact, the largest portion of the rice produced worldwide comes from Asia as well as from the USA being one of the main exporters. Nevertheless, in the EU rice production is also gaining momentum, and not just because ‘gluten-free’ is the buzzword of the day. Within the circle of the traditional rice producing countries in Europe like Italy, Spain and France, ‘newcomer’ Hungary supplies the EU markets with top quality rice – 50% of which comes from Nagykun 2000 Mezögazdasági Zrt. in Kisújszállás.