Agriculture has left an indelible imprint on the landscape, transforming formerly wooded areas into open fields and pastures where modern monocultures have had a detrimental effect on biodiversity, fertility and environment. Are we sure this is the only feasible model to be followed? NeoruraleHub has demonstrated in Italy that biodiversity can exist alongside agricultural production and a return to a natural landscape is possible. By partnering the rural areas with urban development, it is possible to create synergies to transform agricultural suburbs into environmental services providers for the cities, where energy is recovered, waste recycled and the resulting enjoyable environment can become the place for promoting innovation and start-ups. NeoruraleHub has created the first real-scale project just 18 km away from the center of Milan.