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Interview with Tuomas Mustonen, CEO and Founder of Paptic

Bold ideas put into action: Paptic’s new formula to define paper

While the use of plastic is being prohibited in more and more applications, from carrier bags to straws, paper cannot step in to replace the material altogether. With his company Paptic, Finnish entrepreneur Tuomas Mustonen wants to take advantage of these market changes and offer a coherent and sustainable solution. European Business spoke with Mr. Mustonen about the technological innovations involved in the manufacturing of his product, the entrepreneurial challenges his start-up faces, and his vision for a (nearly) plastic-free future.