After a misguided haircut, Rapunzel of Sweden’s founder, Ida Backlund, quickly realized the huge impact hair can have on a person’s self-esteem. With this in mind, she started a business of her own providing men and women across the globe with access to beautiful, natural hair. European Business spoke with Eva Fraenkel, Head of Marketing and E-commerce at Rapunzel of Sweden AB, to find about more about this company’s humble beginnings and future plans.
Rapunzel of Sweden AB
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Interview with Eva Fraenkel, Head of Marketing and E-commerce at Rapunzel of Sweden AB