Sponsorships and official partnerships of sports events are widely used marketing tools capable of increasing a brand’s visibility and generating additional sales. An exceptional opportunity in this area is provided by the Red Bull Air Race World Championship series which is organized by the Austrian energy drinks company Red Bull. The international competition involves single-engine, propeller-driven airplanes racing at spectacular speed through an aerial track marked by inflatable pylons and demands maximum concentration, precision and physical fitness from the pilots. This year in September, after five years, the world’s only three-dimensional motorsport championship is returning to the Lausitzring race track in Germany which is also known as EuroSpeedway Lausitz.
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