The customer is king. This simple yet true motto has led many companies to success. However, especially in the retail sector, many firms and their employees forget how important it is to be friendly and to show customers a genuine smile that makes them feel welcome. Renord S.p.A. based in Sesto San Giovanni and Milan has always put its customers first, developing from a small workshop to a leading car dealer in the Province of Milan. The company represents the brands Renault, Nissan and Dacia at five retail shops and has become a preferred partner of its clients due to its close attention to the demands of customers.