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Schuhbeck’s Gewürze GmbH

Publications on european-business
Interview with Alfons Schuhbeck, celebrity chef, ambassador of spices and entrepreneur

Bringing emotions to the plate

In the morning he talks to clients in his spice shop on the Platzl in Munich, in the afternoon he casts a look around the kitchen of his restaurant, Fine Dining in Pfisterstrasse, and in the evening he is a guest on a TV talk show – Alfons Schuhbeck is as busy as ever. There is a good reason why the 68-year-old is one of the most well-known starred chefs in Germany. In an interview with European Business, Mr. Schuhbeck explains his success as chef and businessman. He also talks about his passion for seasoning, the dangers of using a lift, and what, for him, makes a great dish.