Fresh, fresh, fresh is the only way to go. When cooking, Italians do not compromise on fresh yet simple ingredients. Eating seasonally in Italy means eating fresh ingredients at the height of their flavour. It comes as no surprise, though, that markets are popular spots to buy fresh fruits and vegetables. Italy’s biggest wholesale market is located in Milan, moving around 10% of the total goods that pass through all the fruit and vegetable markets in the country. SO.GE.M.I. S.p.A. is the company behind this vibrant marketplace – a company with ambitious plans to provide fresh impetus.