To read an article from the print magazine online, please enter the web code below, which can be found in the magazine under the article.

https://www.getdigital.de - Gadgets und mehr f├╝r Computerfreaks

Sprout Europe ApS

Publications on european-business
Interview with Michael Stausholm, Founder of Sprout Europe ApS

You cannot be 100% sustainable from the beginning

What do you do when your pencil turns into a useless stub? You throw it into the trash, right? But you might also plant it into a flower pot and grow basil. That would be a genuine option whenever you use a pen manufactured by the Danish company Sprout. What sound like a gimmick turns out to be a successful business. European Business talked to its Founder Michael Stausholm about the definition of sustainability, taking small eco-friendly steps and why he is the test person for new Sprout varieties at his office.