Founded in Hamburg at the tail end of the 20th century, EPROFESSIONAL GmbH arrived at the start of not just a new millennium but a new age for the marketing sector. It was 1999, the year after Google was founded, and the acronym SEO had not yet become a key preoccupation of digital marketers. In the intervening two decades, EPROFESSIONAL has become a master of digital marketing and online marketing strategy, with multiple Search Engine Advertising awards and an impressive customer portfolio including household names such as L’Oréal, Vodafone and DEVK. European Business talked to CEO Thomas Nuss and CRO Tim Christiansen about navigating the wonderful world of digital marketing.
Information & Communication Technology
Interviews are not the most effective way to determine if a candidate is right for a job. The most effective ways are tests and work samples, as has been established in numerous studies. The problem is that, although we know this, many still use the old ways of recruiting such as CVs and interviews. Assessio International was founded in Sweden in 1954 to publish tests and research into psychological testing for vocational, clinical and educational purposes. Today, it offers its expertise to recruiters around the world as a highly respected publisher of Den Norske Veritas-certified psychological tests and as HR consultants.
As one of the world’s leading solution providers in the field of production control and the Industrial Internet of Things (IIoT), FORCAM GmbH delivers significant increases in productivity for its largely blue-chip client base. The innovative IIoT solution partner has, since its foundation in 2001, evolved its product portfolio into a high-performance manufacturing 4.0 platform with turnkey and fully scaleable cloud solutions plus a vital ecosystem of partner applications. More than 100,000 machines worldwide are monitored with FORCAM technology. European Business spoke to its Founder and Managing Director (CEO) Franz Gruber about how his company continues to disrupt the market.
Teamwork, cross-functional activities and a sense of wide-ranging responsibility – these are assets that are both expected and characteristic of the Unycom team. Founded in 2000, the company based in Graz, Austria, has increased its staff from four to 90 and developed its product range accordingly. Today it offers a broad spectrum of IP Management solutions and additional services for companies all over the world. A member of the CPA Global Organization since 2019, Unycom GmbH ranks as the premium software provider for IP experts in Europe, and a trusted partner who helps to solve the specific challenges of corporate IP departments.
In the race to expand high-speed broadband coverage across Europe, the starting gun on another race has been fired: the race to dominate the market. As with all such races, those who get over the starting line ahead of the pack tend to do best. High-speed connectivity specialist CELESTE SAS in France is currently growing at an annual rate of 30%. As well as organic growth, it has swallowed up three of its slower competitors in the last two years.
Industry 4.0 and automation are causing the demand for electronic components to skyrocket. As a result, old-established companies and newcomers alike are vying for the top positions in the computer market. One of the latter is MSC Technologies Systems GmbH in Freiburg, Germany. The site has a history stretching back more than 120 years and is now in the hands of the American company Avnet, operating now under the Avnet Integrated brand.
New IT solutions still requires heavy investment, but when installed, it provides extensive tangible benefits. Belgian integrator and service specialist NSI IT Software & Services SA offers to customers in its local region the opportunity to transform their IT cost into a decisive advantage for the growth of their business.
Fibre networks are the future in delivering high-speed broadband services for the Internet of Things, video streaming and other, increasingly data-intensive applications. Viken Fiber AS, a Norwegian fibre pioneer, has been laying fibre cables for the past 14 years and with its advanced technology, the company is challenging the traditional providers and enhancing Norway’s modernization.
Globalized and interconnected markets present opportunities for the democratization of technology. What does that mean? For BTC, it means bringing advanced technological solutions normally reserved for corporations, such as cloud-computing and mobile work platforms, to smaller and medium-sized firms in the Dutch market. Currently a major telecom reseller with a large client base in the Netherlands, BTC has brought in CEO Ray Kemp to mastermind an expansion into this new area. His plan has the potential to revolutionize not just the company, but small and medium-sized firms in the whole country.
As a result of terrorist threats, attacks and cybercrime, our society has changed significantly. Security cannot be taken for granted anymore and people are concerned about their safety. For this reason, security systems are becoming more and more important. Video surveillance systems continuously monitor the environment and access control systems make sure that people only get where they are allowed to. SIPPRO – Solutions IP Protection, with headquarters near Montpellier, France, is an expert when it comes to security systems and is on its way to becoming the market leader in this sector in France.
With the ever-increasing demand for improved security, the Swedish company Precise Biometrics AB has plans to deliver innovative software solutions in both consumer and commercial industries. As one of the oldest firms in the sector, Precise Biometrics has the resources, technologies, and experienced new leadership which has formed a solid foundation for growth and innovation.