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Water with taste, created solely through fragrance: This is what air up promises. The bottle is fitted with a pod, which sends fragrance into the throat. How exactly though, does bland tap water get to taste of lemon or apple? We asked founder Fabian Schlang.

We spend almost a third of our lifetime in bed – but not everyone gets the rest they need. Dutch company Somnox has taken a completely new approach to tackling sleeplessness or poor sleep by inventing a sleep robot. Why the sleep robot might be the long-sought solution and how it affects the sleeping routine of couples explained Data Analyst Hylke Martens in an interview with European Business.

Why buy a ride when you can build one yourself – and foster your children’s engineering skills in the process? That’s the idea behind Infento: The Dutch company manufactures and sells kits from which children ages two and up and their parents can build actual rides. European Business spoke with Infento’s co-founder Sander Letema about the rave response his product garnered from customers and Kickstarter investors, the importance of engineering skills for succeeding in the jobs of the 21st century and why children’s shorter attention spans are no problem for Infento’s ride kits.

For a long time, Metz mecatech was known for its camera accessories. Today, however, the medium-sized company is making a name for itself with an e-scooter that aims to provide its users with clean, uncomplicated and independent mobility in metropolitan areas. European Business spoke with Managing Director Lauri Jouhki about the key developments in the company's history, the potential uses of his electric scooter, and why, despite his ambition, he does not want to replace the bicycle.

Especially when it rains, the Berliners see them occasionally wandering on the streets and through parks: the swamp crayfish. The start-up HOLYCRAB! has caught the plagues and put them in the cooking pot. The result is delicious. Juliane Bublitz and Lukas Bosch, partners and co-founders of HOLYCRAB!, talk with European Business about the sustainable use of these unpleasant fellows, a potential extension to other plagues and how the idea for the start-up came about.

Etergo’s mission is not only to build the scooter of the future – The company’s founders Bart Jacobsz-Rosier and Marijn Flipse are on a mission to prove to the world that the time for the transition to ecologically sustainable transportation methods is now. European Business spoke with Mr. Jacobsz-Rosier about facing the traffic challenges of tomorrow, improving road safety today and how Etergo set out to completely re-invent the scooter.

Whenever you think about brewing, you might imagine large mashing tanks, filtration systems and storage facilities within a major industrial compound. Hungarian company Brewie offers a completely different angle by making automated brewing accessible to your home: Brewie+ looks like a stereo, but is really an advanced brewing device. European Business talked to Marcell Pal, Co-Founder and CEO, about the company’s mission, the definition of full automation and the rediscovery of quality.

foodloose was founded by Katharina Staudacher and Verena Ballhaus-Riegler in 2010. Since then, they have revolutionized the snack market with their organic snacks. Following rebranding, a new nut bar came on the market, along with fruit hearts and a spread. European Business spoke with Ms. Staudacher about the rebranding and the features of the new products.

According to Erdem Ovacik, autonomous driving and electric cars won’t solve the biggest challenge of urban mobility: congestion. Hence, his Copenhagen-based bike-sharing company, DonkeyRepublic, wants to encourage city dwellers and travelers to explore Europe’s metropolises on bicycles affectionately named Donkeys, with the firm’s app allowing for a smooth and engaging user experience. European Business spoke with Mr. Ovacik about his ambition to shape the future of urban mobility, his co-operations with local partners – and his favorite city to explore by bike.