The coronavirus crisis has focused minds like no other crisis before it. Most importantly, it has come as a wake-up call that, amongst other things, more sustainable business practices and an increased respect for the environment must inform decision making in the future. These twin imperatives already formed the basis for the creation in 2000 of Teutoburger Ölmühle GmbH in Ibbenbüren, a former mining town in northern Germany. European Business talked to Managing Director Gerd Beilke about the company’s vision for a sustainable and organic future for cooking oil production.
‘You are only as good as the tools you use’. This saying has been around for many years and has lost none of its significance. There are many reasons why using the correct tool for the job is crucial. Every tool is designed for a specific purpose which is essential to getting a job done successfully. That is why FLEX tools are the first choice for many people all around the world. They meet the most diverse requirements perfectly – and have distinctive names such as ‘Giraffe’ or ‘Okapi’.
A fairly reliable measure of business confidence is the rate of investment in industrial real estate. For Panattoni, a turnkey developer of logistics warehouses and industrial premises, and German office of the Panattoni Development Company in the USA, its full order books indicate that general confidence levels remain high, despite the coronavirus crisis. European Business spoke to Managing Partner Fred-Markus Bohne about the importance of sustainability and a forward-looking approach to real estate investment.
Founded in Hamburg at the tail end of the 20th century, EPROFESSIONAL GmbH arrived at the start of not just a new millennium but a new age for the marketing sector. It was 1999, the year after Google was founded, and the acronym SEO had not yet become a key preoccupation of digital marketers. In the intervening two decades, EPROFESSIONAL has become a master of digital marketing and online marketing strategy, with multiple Search Engine Advertising awards and an impressive customer portfolio including household names such as L’Oréal, Vodafone and DEVK. European Business talked to CEO Thomas Nuss and CRO Tim Christiansen about navigating the wonderful world of digital marketing.
The boldness to try new things and the belief that anything is possible have laid the foundation for Leader Foods Oy, the number one manufacturer of deluxe snack and protein bars in Finland. Its new protein bar made of crickets is not just a PR stunt but a new way of introducing a nutritious and sustainable source of protein to consumers. Lately, Leader’s new protein snack bar has become another example of the company’s ability to launch products that are healthy and taste good. And it is not just the Finnish consumer who loves Leader bars.
General Information: EPROFESSIONAL stands for Digital Marketing, Technology and Stategic Consulting. Our 150 Hamburg-based Digital Data & Technology Consultants have been partners of strong international brands, leading web portals, high-performance web shops and successful multi chain stores since 1999. We carry out strategic consulting, create individual technical solutions and implement tool stacks. Furthermore, we manage channel specific and overall channel branding and performance campaigns within data driven marketing.
Accidents or illness can strike anyone at any time. When it does, it is comforting to know that experienced specialist teams with access to the latest innovative therapies are available to help worried and bewildered patients on their way to recovery or, in the worst case scenario, with effective management of their condition. Kliniken Beelitz GmbH in Brandenburg is a center of expertise in the area of neurology, and offers advanced treatment and first and second stage rehabilitation to patients from across the whole of Germany.
From the innovative business idea of two former school friends to a global concern: The trajectory of French women's clothing company ba&sh SAS has been phenomenal. European Business spoke with CEO Pierre-Arnaud Grenade to find out more.
Interviews are not the most effective way to determine if a candidate is right for a job. The most effective ways are tests and work samples, as has been established in numerous studies. The problem is that, although we know this, many still use the old ways of recruiting such as CVs and interviews. Assessio International was founded in Sweden in 1954 to publish tests and research into psychological testing for vocational, clinical and educational purposes. Today, it offers its expertise to recruiters around the world as a highly respected publisher of Den Norske Veritas-certified psychological tests and as HR consultants.
The first implantable cardiac pacemaker was invented in 1958. The technology has advanced considerably since then and the result is that millions of lives have been saved and lengthened. Further medical and technological advancements are continuously being invented and perfected, turning conditions that used to be death sentences into conditions that can be managed through proper care. MicroPort CRM, whose operating headquarters are in France, is a company which specializes in finding solutions for the management of cardiac rhythm disorders and heart failure.
T. Ottem Transport is a family company now being managed in the third generation by Torstein Ottem who shares ownership with his brother Harald. Since they took over the reins in 2010 the company has quadrupled in size thanks to a successful strategy of diversification. In addition to its core activity of providing transports for the livestock industry, it is also active in recycling and road maintenance. European Business spoke to Torstein Ottem about the secret to its phenomenal expansion.
Simplicity and minimalism with maximum functionality: Consumers around the world have embraced Scandinavian design. Furniture, though, is just part of the story; creating the right ambiance with natural colours and complementary lighting is equally important. Swedish company Belid Lighting AB has been pleasing homeowners with its lighting solutions for over 50 years. Now, a change of strategy means that Belid is bringing its stunning designs to a far wider audience.
The corona crisis is changing our lives. No one can predict the lasting effects of the pandemic on our society, on our economy and on the financial markets. Our Editor-in-Chief, Manfred Brinkmann, talked to Dr. Peter Andres, Managing Director of Signal Iduna Asset Management GmbH in Hamburg, about finding the right balance between risk and yield during these challenging times, and about the long-term effects on the financial markets.