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Successful companies know that a strong brand is essential: Potential customers instantly recognize the name and, more importantly, know exactly what it stands for. Since relevant marketing plays a key role in communicating a brand, expert support can be hugely advantageous. BÉFLEX Zrt. in Hungary is a specialist in point-of-communication marketing. The firm works closely with its clients to design innovative concepts and then creates state-of-the-art point-of-communication materials using the latest technology. European Business spoke with the Managing Director of the family enterprise, László Bárán.

Interrupted availability of customer services as well as slow, expensive and poor services in call centers – getting into contact with a company, organization or public authorities often proves to be a challenging task. However, modern-day communication demands constant availability and optimization of the customer dialogue – at least this is what dtms GmbH is all about. As a specialist for service phone numbers, value-added services and smart dialogue solutions, the company is passionate about innovative communication solutions on behalf of its 2,500 customers.

Two million reviews of 500,000 companies – these impressive figures stand for Europe’s largest employer rating platform: kununu. Headquartered in Vienna, the company was founded in 2007 and has developed rapidly since then. Johannes Prüller, Head of Global Communications & Insights at kununu GmbH, took part in a Q&A with European Business. He thinks, in times social media, it is highly risky for employers to ignore reviews on kununu.

Wind power is one of the most promising renewable energy sources in Europe and the rest of the world. There are many wind farms in the north of Germany, which contribute significantly to the reduction of greenhouse gas emissions. However, to ensure that the wind power plants maintain their high-performance levels, the rotor blades have to be serviced and repaired on a regular basis. WKA Blade Service GmbH with headquarters in Schleswig-Holstein, Germany, offers professional repair and maintenance services for wind power plants. With innovative equipment, skilled employees and a commitment to quality, the company works for leading wind turbine operators.

Amid increasing competition from online channels, advertising at the point of sale has become even more important. Large-format advertising can attract the attention of customers and have a positive influence on their purchasing decisions. Cidi Groupe based in Courcouronnes, France, offers large-format textile advertising spaces.

Marketing agencies are a dime a dozen in today’s world, but few of them offer the individualized, direct solutions many businesses seek. That’s where EuroTarget srl steps in. The 25-year-old company came into being after founders Raffaella Fidanza and Vittorio Masoni recognized both a need and an opportunity for more effective, focused marketing. Headquartered in the northern Italian city of Bergamo, EuroTarget provides personalized and memorable results for its clients located throughout Italy, as well as internationally.

Having access to a flexible workforce is important these days for any company that wants to expand or has to accommodate peaks in activity. Gi Group Holding Srl offers human resource solutions for the development of the labour market in 15 individual countries by itself, and through partners in up to 40 countries. Its first focus had been on filling temporary jobs in the automotive industry, which currently global activities still account for 70% of the company’s turnover. The company also specialized in logistics, telecommunication and fast-moving consumer goods. Plus it has market leadership and absolute excellence in the sector of fashion & luxury; the company has activities in this branch in every country it is present in. The Gi Group originated in and is still headquartered in Milan, Italy.

Businesses are made up of people, and their motivation and job satisfaction are the yardsticks with which a company’s success can be measured and even predicted. Joined-up thinking when it comes to human resource management and planning makes all the difference to what most companies see as their most valuable asset. For more than 45 years, P&I Personal & Informatik AG has been helping companies support and foster their employees, initially through a revolutionary computerized payroll solution and more recently through the latest iteration of its P&I LOGA human resources application.