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The Astrid Lindgren Company

Publications on european-business
Interview with Olle Nyman, CEO of The Astrid Lindgren Company

Our priority is Astrid Lindgren, not making money

Pippi Longstocking, Karlson-on-the-Roof and Emil of Lönneberga rank among the best-known characters of Swedish writer Astrid Lindgren. When she died in 2002 at the age of 94, she left an impressive cultural heritage. It was The Astrid Lindgren Company, headed by her grandson Olle Nyman as CEO, that took over preserving her legacy. European Business spoke to him about the fine balance between commerce and culture, the rise of audiobooks and which of Astrid Lindgren’s books is a good read for businessmen.