How to write an unsolicited application

Concept paper, lecture, press release – in all these forms of writing, it comes down to not only the concrete content but also to a well-written conclusion so that the content is not forgotten. But how do you write the ideal conclusion? We’ve put together the most important steps for your editing.

Initiative is always welcome, but it requires courage and drive – and the two can’t hurt when you’re looking for a new job. So if you’re looking for a job in the company of your dreams, but there’s currently no vacancy posted corresponding to your profile, write to HR or the appropriate department and introduce yourself – on your own initiative and in your own unique way. But what is the best way to go about it?

An unsolicited application is successful more often than you’d think. You’ll be surprised when you find out how many positions in a company can be filled without a concrete job posting. So don’t lose heart! With an unsolicited application, you can assume that it is more likely to be read than a “normal” application, which can be one among hundreds. With your spontaneous or unsolicited application, you are unique and can clearly highlight your qualifications and your aptitude for a certain position. Of course, there is always the danger that it won’t lead to the result you desire – but you haven’t left anything untried.

Research before you apply

Thorough research is essential in an unsolicited application: What jobs is the company currently offering? In what sector is the company active? How does it present itself to the outside, and what do the media say? Who exactly should you contact so that your application reaches the right person?

Information can be researched via the Internet or the company’s documents. You might also find the right contact person online. Otherwise, call the HR department and ask. Nothing is more annoying than wasting possible chances, all because the cover letter went to the wrong person and was left there.

The unsolicited application should of course consist of a cover letter and a CV or resume. In addition, it’s advisable to include all other documents that you would also send with a standard application because that is how the company will get a complete impression. You can also offer to send any relevant information if there is interest.

Score with your cover letter

It’s very important that the company or specifically the HR rep not get the impression you send your unsolicited application to just anyone. So focus on the person being addressed and customize your cover letter to him or her.

It’s very important that the person you’re addressing is interested within the first lines. You should definitely address two points: Why do you want to work for this company? What added value or benefit do you offer the company. In other words: Why should the company hire you of all people?

Write boldly and individually. Tell them with enthusiasm what qualifies and motivates you. Give your motivation and tell them about your qualifications. Be direct, and don’t sell yourself short. You are freer in an unsolicited application than in a concrete application, but you shouldn’t ignore the standard formalities in a cover letter. Get information on the Internet. There you can find templates that you can adapt to your needs. Make sure that your spelling and grammar are perfect. Particularly in a good unsolicited application, it can sometimes be the icing on the cake.

If the cover letter has sparked interest, you’re almost there. You might be invited to a non-binding interview. And that can quickly be your ticket to a new job. So your own initiative can be worth it because that way you’ll discover positions that otherwise are never or seldom publicized.

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