The vision of an oasis in the desert – this is what comes to mind when surveying the huge variety of beverages supplied by trinkkontor Rhein-Ruhr GmbH. The name says it all: The Duisburg-based company is part of Bitburger Brewery Group and is a leading beverage supplier within its region. Its focus is on gastronomy supply and a clear strategy of expansion. In view of its excellent market position which also withstands national comparison, Managing Director Robert Schloyer has every reason to be optimistic about the future. European Food spoke with him about the necessity of expansion and unconventional marketing strategies.