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TUI Norway AS

Publications on european-business

New name, same smile

The TUI Group is the largest leisure, travel and tourism company in the world. It owns travel agencies, hotels, airlines, cruise ships and retail stores as well as nine tour operators based in Europe and Scandinavia. One of these was Star Tour AS in Norway, which was responsible for serving customers in the entire Norwegian market. Having been part of the TUI Group since 2000, the company changed its name to TUI Norway on 1 November 2016. The Norwegian arm is a leader within the group in terms of its use of digital technology. In the Scandinavian market, 80% of all bookings are made online or via mobile phone apps.