Few inventions have revolutionized the way we capture events like the camera. Whether a portrait sitting or candid situation, photographs encapsulate moments of time. Since the advent of the camera, visual records have circulated the world, moving people with images of weddings and wars, hatred and kindness, mystery and enlightenment. One of the key names in the field of cameras is Hasselblad. Victor Hasselblad AB, based in Gothenburg, Sweden, was responsible for the camera that NASA took to the moon as well as countless others since then and continues this tradition with new developments in store for 2014.