Cruising has long been a favourite pastime of people of all ages for short or long holidays. Whether with family, friends or as an individual, cruising offers something for everyone. Sharing the waterways with leisure cruises is the freight industry. Both the freight and cruising industries are competitive, so how can a company stand out? Simple: A company can get the best of both worlds and offer both leisure cruises and freight services simultaneously. This is exactly what Viking Line ABP set out to do.