Tasty cheese, snow-covered mountains, exquisite watches, the most delicious chocolate, punctual trains and uncompromised overall quality – this is what people all around the globe generally associate with Switzerland. The Swiss are proud of their traditional products – and protect them. The label ‘Made in Switzerland’ is defined by strict rules. One of the companies that easily meets those requirements is Villars Maître Chocolatier SA in Fribourg. Since 1901, it has been synonymous with the finest Swiss chocolate.