To read an article from the print magazine online, please enter the web code below, which can be found in the magazine under the article.

https://www.getdigital.de - Gadgets und mehr für Computerfreaks

Vivino ApS

Publications on european-business
Interview with Heini Zachariassen, Founder and Board Member of Vivino

For Vivino, a little naiveté went a long way

Before he set up the world's largest wine community and marketplace, Heini Zachariassen knew little to nothing about wine and the food and beverages industry. But a little naiveté can go a long way in capitalizing on innovative ideas, the entrepreneur says, and Vivino’s success story as an e-commerce powerhouse seems to prove him right: With over 33 million users, Vivino is the most downloaded mobile wine app in the world today. European Business spoke with Mr. Zachariassen about his company’s unique founding history, the challenges e-commerce is facing – and why he believes that your peers will give you better advice on wine than experts.