Before he set up the world's largest wine community and marketplace, Heini Zachariassen knew little to nothing about wine and the food and beverages industry. But a little naiveté can go a long way in capitalizing on innovative ideas, the entrepreneur says, and Vivino’s success story as an e-commerce powerhouse seems to prove him right: With over 33 million users, Vivino is the most downloaded mobile wine app in the world today. European Business spoke with Mr. Zachariassen about his company’s unique founding history, the challenges e-commerce is facing – and why he believes that your peers will give you better advice on wine than experts.
Vivino ApS
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Interview with Heini Zachariassen, Founder and Board Member of Vivino