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Vorwerk & Co. Teppichwerke GmbH & Co. KG

Publications on european-business
Interview with Florian Bausch, Marketing and Product Development Manager at Vorwerk & Co. Teppichwerke

A market that gives a homey feeling

The idea that carpeting is not suitable for people with allergies is a myth. Carpets are much more than boring flooring. Vorwerk & Co. Teppichwerke wants to clean up the preconceptions of the past and has created a completely new brand environment to do so. During an interview with European Business, Vice President Marketing and Product Development Florian Bausch explained the important role that digitalization plays in the process.