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wijld GmbH

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Interview with Timo Beelow, Founder and Managing Director of wijld GmbH

Part 1: Have style, be green – with clothing made from wood fibers

More than half of our clothing is produced from petroleum – a model that Timo Beelow is convinced is not sustainable. That is why he and two colleagues founded wijld, a company which claims to have discovered a significantly more sustainable resource: Wijld produces t-shirts, sweaters and much more from wood fibers. European Business spoke with Timo Beelow about his high demands on sustainability and environmental friendliness, his lessons from the crowdfunding campaign in the early stage of his company, and the special wearing comfort of his wood shirts.