Traveling through Germany, one might encounter small to medium-sized companies that are still in the hands of their founders and have made their silent ascent to the top in their designated markets. Such a world market leader and one of the many hidden champions is family-owned aichele GROUP from Bretten in Baden-Württemberg. The holding company is home to the three premium brands BREMI, era-contact and streicherplast. It is above all its close relationship with customers, suppliers and staff that have paved the way up, as CEO Bernd Geiger reveals. For him the company’s success is all about caring for people.