Only six players in the team, one coach and no need to beat the time but scoring 50 points first – that is what 3-on-3 basketball is about. Founded in 2017 by hip hop musician Ice Cube and entertainment executive Jeff Kwatinetz, the BIG3 basketball league attracts millions of basketball fans in the USA and beyond. We talked to former basketballer Clyde Drexler and now BIG3 Commissioner about what makes 3-on-3 basketball so special, why fans are fascinated and how it is to work with founder Ice Cube.
Publications on european-business
Interview with Clyde Drexler, Basketball legend, NBA-Champion, Entrepreneur and Commissioner of the BIG3