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Publications on european-business

In the business of making childhood memories

The look on a child’s face when seeing their favourite toy is priceless – it is exactly what motivates the team at BRIO AB. It has been in the business of making childhood memories since 1884, but rather than rest on the laurels of tradition, it sees itself as an entrepreneurial company where creativity, flexibility and fast decisions are part of the game. You might be mistaken for thinking that making toys is, well, child’s play, but think again. Its passion for quality and commitment to sustainability put a smile on the face of more than just the lucky children getting to play with the toys.