In many industries, certifications play an essential role. Examples are the Fair Trade certificate for coffee or the USDA Organic certification for milk. In the business segment, the non-profit B Lab certifies so-called “B Corps” to meet rigorous standards of social and environmental performance, accountability and transparency. Since January 2014, the Dutch project management company dutch group B.V. from Hilversum acts as part of B Corp Europe and aims at building better businesses for every stakeholder involved.