Wirtschaftsforum: Mr. Yildizbakan, what are your main products or business areas?

Blue Yildizbakan: Düzgün acts as a holding company integrating various brands. Düzgün Döner GmbH focuses on the German market. Here we offer döner kebabs in all sizes and meat types. With Düzgün Food GmbH, we are active in the export business. This primarily involves the classic döner kebab in various variations, from 5 to 100 kg or in individual sizes. We also offer different types of meat here, for example chicken, turkey, veal, or mixed meat. At Düzgün Delicatessen GmbH, we focus on home fooding concept products and convenience products. The product range is versatile. Here too, there is the classic döner kebab, but also the Döner box or the Döner bag. We also offer a convenience product. It consists of packaged, already grilled döner, available frozen in various bag sizes. This product is free of preservatives. In the summer, we offer the Döner Griller, a sausage made according to our own recipe. With Dügün Delicatessen GmbH, we are also internationally positioned and serve the wholesale and retail food industries. Through the retail food industry, we have contact with the end consumer. This is important so that many people can get to know our products and our brand.

Wirtschaftsforum: In which regions would you like to expand with Düzgün Feinkost GmbH?

Blue Yildizbakan: Despite Brexit, we see a lot of potential in the United Kingdom. We have been able to secure a partner there for a shop-in-shop concept, who will open around 100 stores in the near future. The first shop will soon be established on the famous Baker Street. Also, in the north, in Scandinavia, we see promising prospects.

Wirtschaftsforum: The kebab market has continuously grown over the past years. What do you attribute this growth to?

Blue Yildizbakan: People's awareness of healthy eating has significantly increased. Kebab is a healthy alternative to fast food, a clean label product, but not more expensive than fast food. Kebab is ethno-food and meets the spirit of the times.

Wirtschaftsforum: In your opinion, what are the reasons for the long-term success of Düzgün?

Blue Yildizbakan: Our product is very good. Additionally, we are authentic, maintain transparent structures and communication. Over time, we have built a good reputation for the quality of our product and the reliability of our service. Moreover, we are an agile team. We do not stand still but move through the world with open eyes and ears, continuously adapting to current market requirements.

Wirtschaftsforum: What role does sustainability play for Düzgün?

Blue Yildizbakan: Sustainability is the future. We are a family business and have always thought in generations. We have only one world and we must protect it. Ecology, for example, starts right at the beginning of our supply chain. We regularly visit the farms from which we source our meat. We inspect the slaughter, the processes, and the working conditions of the local people. We also regularly take samples from the packaging. Since we must meet the highest hygiene standards, plastic remains the packaging material of choice. What matters here is which coating is used. In our company, we also pay close attention to energy efficiency. This is a challenge, as our refrigeration systems need to run around the clock. We have also been using only electric vehicles for some time now.

Wirtschaftsforum: What are your topics for this year?

Blue Yildizbakan: We mainly want to stabilize our existing markets and expand, especially towards the north. The kebab industry is now being taken seriously. This is another great opportunity for us. We will position ourselves accordingly here.