Established in 1877 by a Norwegian sea captain who was determined to create gear that could better withstand the elements, the company’s namesake, Helly Hansen, unwittingly ushered in over a century of innovation in the field of outdoor technical apparel. This year, the company will be commemorating this monumental landmark with the unveiling of a 140-piece collection to honour his legacy. European Business reached out to Helly Hansen’s CEO, Paul Stoneham, to find out more about what makes Helly Hansen the preferred brand for professionals working in the world’s harshest environments.