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Publications on european-business

The price is right

Setting the right price for a product or service is a fi ne art on which the fortunes of a company are made or unmade. A dynamic pricing policy takes various different factors into account above and beyond the basic formula of manufacturing costs plus profi t margin. Navetti, with head offi ce in Stockholm, Sweden, supplies a unique proprietary pricing software under the name Navetti PricePoint™ which provides a reliable pricing framework and is supported by highly qualifi ed consultancy services. Navetti PricePoint™ offers customers value-based and market-driven prices that help them compete successfully.