For more than 30 years, a mustachioed plumber in blue overalls has been jumping, running, flying and driving through virtual worlds: Super Mario. The video game character is probably the best known “face” of the Japanese company Nintendo. It is currently shaking up the market with its new console Nintendo Switch, showing once again a company that is both technically and creatively ahead of the game. In an interview with European Business, Dr. Bernd Fakesch, General Manager DACH, explains the magic behind Nintendo, what role the Shinto faith plays and why a tolerance of mistakes can be good for the working atmosphere in the company.
Nintendo of Europe GmbH
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Interview with Dr. Bernd Fakesch, Nintendo General Manager DACH